LET'S TALK ABOUT OUR HAIR

4C hair is characterized by tight curls forming s's, z's that are dense and may range from fine and soft to coarse. It's prone to dryness and may experience significant shrinkage (up to 75%). To prevent breakage, it's important to keep 4C hair hydrated and detangled regularly. Despite common misconceptions, 4C hair can grow long and healthy with proper care.

Shop 4C Products

TIPS & TRICKS

MOISTURE

4C curls tend to be even drier. And when 4C hair isn’t properly moisturized, it becomes brittle, weak and can easily break, snap and feel like straw - and we can't have that.

BE GENTLE

For the best care, stick to detangling your hair while wet and saturated in a product.

PROVIDE TLC

If you want to keep your 4C curls healthy and strong, try protective styling to keep your ends safe and secure.

LOC/LCO method

The LOC/LCO method is a great way to retain moisture in 4C hair. It involves layering products in a specific order to keep hair hydrated. It's a game-changer for those struggling to maintain moisture in their curls.

Shop 4C Products